Wrath 236ml
Wrath 236ml
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Make a statement with Wrath, a classic cherry red hair dye with deep berry undertones.
Best Results:
Pre-Lightened Hair – vibrant results on level 7+ but adds depth to darker hair. On darker hair, expect a dimensional magenta tint.
- Semi-Permanent
- PPD and Ammonia free
- 100% Vegan & Cruelty-Free
Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.
Wanting a smaller size? Check out Arctic Fox Wrath 118ml
#AFProTip: Try mixing Wrath with a drop of Transylvania to create a deep crimson red!
Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

Lovely and bright, heaps of compliments, thrilled with the results
Very fast delivery great colour
Okay hear me out, I have level 10 bleached platinum hair, I expected this dye to give me a deep ruby red but instead I got actual hot pink. I look like Avril Lavigne, I hate it. I am going to give it a few washes then try mixing Wrath with Poison 1:1 to see if that gives me the colour I was after. I'm sure it looks better on darker hair by itself but if you are platinum beware!