Wrath 118ml
Wrath 118ml
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Make a statement with Wrath, a classic cherry red hair dye with deep berry undertones.
Best Results:
Pre-Lightened Hair – vibrant results on level 7+ but adds depth to darker hair. On darker hair, expect a dimensional magenta tint.
- Semi-Permanent
- PPD and Ammonia free
- 100% Vegan & Cruelty-Free
Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.
Wanting a larger size? Check out Arctic Fox Wrath 236ml
#AFProTip: Try mixing Wrath with a drop of Transylvania to create a deep crimson red!
Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

the coverage was good but my hair was pink, not dark red like the colour indicates. it does wash out quickly too.
Yikes, not for me. Lifted my hair to medium blonde MAX and it came out as if I'd put it on platinum blonde. It almost hurts the eye to look at. I'm half scared it will glow under UV light. However, given the amount of colour that's still coming off after 6 washes, I'm not sure I'll have too long to wait before it fades...
First time using Arctic Fox.
Loved how it came out!!!!