Arctic Fox - Wrath 236ml
Arctic Fox - Wrath 236ml
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Arctic Fox Wrath Semi-Permanent Hair Dye
Make a statement with Wrath, a classic cherry red semi-permanent hair dye with deep berry undertones.
Why You’ll Love It:
• DIY Salon-Quality Formula
• Hydrating & Deep Conditioning
• Long-Lasting & Fade-Resistant
• Free from Peroxide, Ammonia, PPD
• 100% Vegan & Cruelty-Free
Best Results:
For the most vibrant cherry red with pink tones, apply Wrath on pre-lightened hair. Wrath has strong pink undertones and can be very pink when applied to platinum or light blonde hair. On darker hair, expect a dimensional magenta tint. Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.
#AFProTip:
Try mixing Wrath with a drop of Transylvania to create a deep crimson red!
Wanting a smaller size? Check out Arctic Fox Wrath 118ml
Colours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.
New to colouring or just need a refresher? Read our Hair Colouring FAQS

- 5 stars: 10 (77%)
- 4 stars: 1 (8%)
- 3 stars: 0 (0%)
- 2 stars: 1 (8%)
- 1 star: 1 (8%)
I have brought this colour twice in the big size because I love it so much, when it’s pigmented it’s beautiful. But it does fade out like any colour in like 9 weeks sort of but only at the ends and your roots will stay for ages. Delivery was super fast!
This turned my hair pink red more pink than anything my hair was blonde before im actually so upset
Lovely and bright, heaps of compliments, thrilled with the results
Very fast delivery great colour
Okay hear me out, I have level 10 bleached platinum hair, I expected this dye to give me a deep ruby red but instead I got actual hot pink. I look like Avril Lavigne, I hate it. I am going to give it a few washes then try mixing Wrath with Poison 1:1 to see if that gives me the colour I was after. I'm sure it looks better on darker hair by itself but if you are platinum beware!
I love arctic fox so much! Favourite hair dye for bright colours, and delivery was very fast
Wrath 236ml
Such a deep beautiful blood red, looks great on prelightened or natural toned hair. Have used for years and love this brand. Smells great, lasts a long time, leaves hair soft and shiny. Website was professional and shipped so fast! Will be ordering from this company permanently from now on. Thanks! 🖤
Great product, love the smell and colour.
Without a doubt my favourite Arctic Fox colour. Great red, colour lasts well and fades out to a nice pink.
Arctic Fox 236ml - Wrath
Very good dye
Awesome product has lasted really well :grin: