Purple AF 236ml
Purple AF 236ml
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Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown.
Best Results:
Pre-Lightened Hair – vibrant results on level 8+. Deep purple tints on darker hair.
- Semi-Permanent
- PPD and Ammonia free
- 100% Vegan & Cruelty-Free
Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.
Wanting a smaller size? Check out Arctic Fox Purple AF 118ml
#AFProTip: Purple AF pairs well with tons of other Arctic Fox shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

The colour of this is amazing! Both my daughter and I have used it now and it is vibrant and bright. The smell of the product is so delicious too. We did a home job with my daughter’s bottle she got and I had mine professionally applied and both looked professional because the colour is so rich. Hers was done ages ago and she still has a bright colour with the wash out taking aaaages and it turning into a magenta colour in her hair after soo many washes. I have only had mine done this week and washed it once but the colour is still super vibrant and gorgeous. I am stoked. I had two colours put in. The lighter colour is the girls night and the darker is Purple AF.
I got put on this store and this shade by a lady I approached in the hospital. And let me tell you, this is the best product ever, the perfect shade of purple, I have washed my hair 6 times now and it hasn't faded. I will definitely be buying this again. I strongly recommend this brand to anyone that likes great valve for your money, and I product that lasts💜