Purple AF 236ml
Purple AF 236ml
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Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown.
Best Results:
Pre-Lightened Hair – vibrant results on level 8+. Deep purple tints on darker hair.
- Semi-Permanent
- PPD and Ammonia free
- 100% Vegan & Cruelty-Free
Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.
Wanting a smaller size? Check out Arctic Fox Purple AF 118ml
#AFProTip: Purple AF pairs well with tons of other Arctic Fox shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

The colour of this is amazing! Both my daughter and I have used it now and it is vibrant and bright. The smell of the product is so delicious too. We did a home job with my daughter’s bottle she got and I had mine professionally applied and both looked professional because the colour is so rich. Hers was done ages ago and she still has a bright colour with the wash out taking aaaages and it turning into a magenta colour in her hair after soo many washes. I have only had mine done this week and washed it once but the colour is still super vibrant and gorgeous. I am stoked. I had two colours put in. The lighter colour is the girls night and the darker is Purple AF.
I got put on this store and this shade by a lady I approached in the hospital. And let me tell you, this is the best product ever, the perfect shade of purple, I have washed my hair 6 times now and it hasn't faded. I will definitely be buying this again. I strongly recommend this brand to anyone that likes great valve for your money, and I product that lasts💜
- 5 stars: 44 (92%)
- 4 stars: 2 (4%)
- 3 stars: 1 (2%)
- 2 stars: 0 (0%)
- 1 star: 1 (2%)
The colour of this is amazing! Both my daughter and I have used it now and it is vibrant and bright. The smell of the product is so delicious too. We did a home job with my daughter’s bottle she got and I had mine professionally applied and both looked professional because the colour is so rich. Hers was done ages ago and she still has a bright colour with the wash out taking aaaages and it turning into a magenta colour in her hair after soo many washes. I have only had mine done this week and washed it once but the colour is still super vibrant and gorgeous. I am stoked. I had two colours put in. The lighter colour is the girls night and the darker is Purple AF.
This was wonderful and it came very quickly im definitely going to be getting all my colour from here from now on thank you
Sinister boutique is very efficient with delivery love ordering Arctic fox from this boutique it’s my go to when I need Arctic fox hair dye
HubbaBubba! First time using and it did not disappoint. PurpleAF evened out the badly faded plum and has left my hair silky and well conditioned.
Left it on with foils for 2 hours, colour has hardly faded over 5 washes so far! Also love the snell the dye leaves on the hair ❤. Picture is mixed with blue jean baby, both colours have held up well so far.
I usually use manic panic but the bright color doesn't tend to last very long. Purple AF is still super bright after a week and a half and a couple of washes. Will definitely be my new go to.
I've never used Arctic Fox hair dyes before, but now I don't think I'll ever use anything else.
It's an amazing color, that's easy to apply and holds really well. I can't wait to try all the other colors!
Absolutely love this..
Smells amazing! Love the color. Really thought it was going to stain but it didn't still looks vibrant after regular showers and 3 weeks later
I got put on this store and this shade by a lady I approached in the hospital. And let me tell you, this is the best product ever, the perfect shade of purple, I have washed my hair 6 times now and it hasn't faded. I will definitely be buying this again. I strongly recommend this brand to anyone that likes great valve for your money, and I product that lasts💜
Absolutely love the purple af colour! Always comes out gorgeous! Even with some regrowth it blends in really well, and I have darkish brown hair (I do lighten it to get the most out of the purple!). Would definitely recommend! It also fades out really nice ♡
Amazing colour and sticks to my natural hair so well even for a semi permanent ☺️
I have had purple hair off and on for about 5 years and this dye is by far the nicest colour purple and longest lasting that I have ever used. I bought it in Honolulu and was delighted to find it available in NZ too. I get so many comments on the colour. Highly recommend.
I've found in the past that purple fades VERY fast, and it fades to a different colour (blue/grey/green). A month in my hair is still very much purple, somewhat faded yes, but still pretty vibrant. Though weirdly, in some places near the roots the colour has completely come out and the hair is blonde. Overall, I'm satisfied, and this will be my go to purple from now on.
This colour is amazing, the delivery was super quick and hassle free!
I have been using purple AF for some years now and it's the best purple on the market. I can bleach my hair anywhere from a light brown/orange to yellow blonde and it covers so well! I also try to leave it on for a good 2 hours or more before rinsing. I get amazing duration with a 1x week hair wash with a bit of dye in my shampoo/cond. Iv tried other purples and they just dont stick like this one. Cant rate it enough! It also cools down beautifully with some added blue mixed in if feeling something a bit cooler.
Really vivid and long lasting
Love it
Awesome colour, very vibrant...only negative was it didn't actually cover my grey strands lol
Absolutely brilliant device excellent colour will be ordering g it again in the future!! Thank you for your prompt service.
Such an awesome vibrant colour! It leaves my hair feeling so soft, and smells amazing!
Vibrant colour and so easy to use and it smells amazing too!!
Purple AF 236ml
Love this purple on dark hair.
As always, amazing service from you all. Thank you so much.
Awesome product! Covered my blue hair and turned out a nice purple. Will be buying more!
Purple AF 236ml
goes on nicely, even over unlightened hair & as essentially a coloured conditioner happily leave it on up to 3hrs. Lots of compliments & pleasant smell (think grape nerds)