Purple AF 118ml
Purple AF 118ml
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Purple AF is a rich, true purple shade that works well across different hair levels, from platinum to light brown.
Best Results:
Pre-Lightened Hair – vibrant results on level 8+. Deep purple tints on darker hair.
- Semi-Permanent
- PPD and Ammonia free
- 100% Vegan & Cruelty-Free
Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.
Wanting a larger size? Check out Arctic Fox Purple AF 236ml
#AFProTip: Purple AF pairs well with tons of other Arctic Fox shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

My go to purple love it
Great customer service, and the colour was exactly what I wanted. I did start with a super light base, and it came obnoxiously bright just as expected!
I was struggling to find a nice deep purple dye until I came across this one, absolutely stunning colour! I got Poseidon to mix with it, but ended up not wanting to change the purple too much since it was so pretty. Fades kinda quick (on my hair anyway), but it's fading much nicer than my previous dye and I'm not using any other products to try maintain the colour. Highly recommend!
- 5 stars: 19 (86%)
- 4 stars: 2 (9%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 1 (5%)
Great customer service, and the colour was exactly what I wanted. I did start with a super light base, and it came obnoxiously bright just as expected!
Love it! It covered the terrible faded box dye beautifully! Smells great and my hair feels pretty good too!
I'd recommend using gloves when rinsing it out as well as when dying it 🙃
An amazing purple. Even though Maniac panic vampire red is my go to sometimes you need a change. And this is my need a change colour. I'm not used to dyeing my hair with a colour that doesn't bleed like the reds 😂 😂.
Awesome fast efficient service. It's faster to get things from chch than Auckland and I live in Auckland lol.. Photo below was from last time I coloured my hair on highlighted hair that was red.
Fast delivery and great eco friendly parcel packaging. Arctic fox colours are always great this one is no exception. Highly recommend!
My go to purple love it
I was struggling to find a nice deep purple dye until I came across this one, absolutely stunning colour! I got Poseidon to mix with it, but ended up not wanting to change the purple too much since it was so pretty. Fades kinda quick (on my hair anyway), but it's fading much nicer than my previous dye and I'm not using any other products to try maintain the colour. Highly recommend!
My favorite hair dye out there. This colour is amazing 👏 🤩
This colour worked very well even on mid brown hair and lasted very well. The only down side was a strong smelling bubble gum type smell from the hair dye.
This is the best purple I have used for my hair! It's lasts well, smells really great too! Always my go to from now on.
Definitely worth the money for this colour. So bright and rich & just a beautiful colour.
Really happy with how it turned out.
works best on bleached hair & I leave it on up to 2-3hrs & gives a nice vibrant result.
Forgot to mention that you can leave it on all night and wash out in the morning for a longer lasting colour..
Purple AF 118ml
Awesome. Did my friends hair . She was over the moon.it was PURPLE
This was my first time trying Arctic Fox and it did not disappoint!! I did my hair 3 weeks ago and the colour still looks amazing. It's true to colour and would definitely use again!
OMG! I just love it. My hair is PURPLE AF!!
Faded really fast, and ended up quite pinky. Pretty disappointed and won’t be buying this brand again
This colour is so epic 😍 love it so much!
Worked wonders - bold and long lasting whilst conditioning my hair in the process. Mixes well with Periwinkle :)
Awesome color , delivery went sweet
This is a great website, it's clear to understand and find what you're looking for. I only purchased a couple small items, however that arrived with no hassles at all. Super quick delivery. Thank you! Product is great too!
This is the most amazing colour purple I absolutely love this and love how it was delivered the very next day awesome will defiantly buy again