Bought 3 Pravana Vivids and did a magenta - violet - blue fade on my mid-brown hair. The magenta is good but just didn’t have the same staying-power as the blue. Literally fades in comparison! Could be because my hair is quite dark but the blue lasted months and the magenta and violet faded out in weeks. Will definitely use Pravana Vivid Blue again but might try another brand for a vibrant magenta next time
Great as always love the color and makes hair soft
I had previously been buying a pink coloir that was long lasting and vibrant, when it became discontinued I was devastated.
I searched every brand and judged its colour on vibrancy and lasting ability, and pravana has been the only product that stays without compromising colour long term. It's an excellent product and my new favorite! Gives great shine, moisture and colour!