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Directions - Violet

Directions - Violet

Directions

Regular price $17.90
Regular price Sale price $17.90
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Directions Violet

Directions Violet is an intense purple semi-permanent hair dye with red undertones. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.

• 100ml Semi-Permanent Hair Dye
• Free from Peroxide, Ammonia, PPD
• Vegan & Cruelty-Free

Colours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.

New to colouring or just need a refresher? Read our Hair Colouring FAQS

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  • 5 stars: 18 (95%)
  • 4 stars: 0 (0%)
  • 3 stars: 1 (5%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
S
Sarah W
✝️ VIOLET 💟

Loved how bright this colour was
faded into a light blue which was interesting lol

C
Cyan
The best purple

This is my go to purple. It’s super bright and fades well into a lavender purple - not red or green. It doesn’t stain; when you wash it out after dying, the water pretty much runs clear!

Picture with the straw is after about five washes, and the other is fresh. The other colour is the Directions Atlantic Blue and a pink that I’m unsure of (I think my hairdresser mixed a couple of the dyes she already had)

A
Anonymous
Awesome Purple

Always wanted to do Rainbow hair and found Sinister Boutique with an amazing range to pick from! Glad I decided to pick this purple, it's a nice strong purple that sticks well (this was used on Lvl 8 Nordic blonde bleached hair) and looks awesome with the rest of the colors.

P
Paige Harvey
Super pretty

Super pretty and lasted ages

K
Kayla Danielle
Awesome

Happy

R
Ronnie Jayaprakash
Rich and vibrant

It's a lovely rich colour on level 8 & up. Although my roots were more level 5/6 I still really like the end result, more of a muted purple/brown colour. Not sure on how long the colour would last as I've only coloured the hair a week ago. I would definitely use this colour again.

D
Danielle Curran
Nice colour but wouldn’t buy again

Beautiful colour but terrible for staining no matter how many times you’ve washed it. I’d suggest going with a different brand for purple as this stains as bad as manic panics bad boy blue

M
Max Wong
Lovely intense colour

Looks great with the plum, pink and mandarin colours I added to my hair. Excellent price and fast shipping which I always appreciate.

C
Chrissy Way
Wonderful colour

Used Directions Violet, Plum and Tulip to make a lovely varied hair colour. All are lasting well so far and nice and vibrant. Didn't even need to completely bleach hair all the way for it to stick (from dark brown to a medium blonde). No bleeding onto clothes/towels etc either! Will definitely continue to use

F
Felicity Jackson

La Riche Directions Dye - Violet

A
Ari Beazley
Great color payoff

Very pigmented. Highly recommend.

E
Emma Olofsson
Fastest shipping!

I have purchased different hair dyes from Sinister a few times now and I always get my order in one or two days! Directions is by far the best hair dye I have used! 10/10 recommend

Reviewer avatar
Leanna Ross
Awesome

The violet colour was amazing my daughter loved it

M
Malila C.
Super fast shipping and product

Super fast shipping and product is exactly what I wanted

J
Josephine M.
Best colour

Brought a second batch of violet. Very fast delivery again and great service.

A
Amanda L.
Bright Hair Beware

I Love the intensity and length of life this brand/colour gives me. It's awesome to have found a brilliant product that's simple to order very cost effective and delivery was wonderfully fast not to mention incredibly simple to use for the untrained folk like myself ... Every time I go out somewhere - I'm complimented and asked about my vivid colours... Overall recommendation 100%. I will continue to shop right here.

J
Jasmine T.
Hair colour

Very fast

J
Jack F.
10-Oct

Loved it

T
Tiarna H.
Very happy

Fast delivery and great products