Violet
Violet
Couldn't load pickup availability
An intense purple and red undertone, Violet is a top pick for those looking for hair colour that’s as wild as their imagination.
For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.
- 100ml semi-permanent hair colour
- 100% vegan friendly and cruelty-free
- Directions colours are inter-mixable to create a new shade
Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

This is my go to purple. It’s super bright and fades well into a lavender purple - not red or green. It doesn’t stain; when you wash it out after dying, the water pretty much runs clear!
Picture with the straw is after about five washes, and the other is fresh. The other colour is the Directions Atlantic Blue and a pink that I’m unsure of (I think my hairdresser mixed a couple of the dyes she already had)
Always wanted to do Rainbow hair and found Sinister Boutique with an amazing range to pick from! Glad I decided to pick this purple, it's a nice strong purple that sticks well (this was used on Lvl 8 Nordic blonde bleached hair) and looks awesome with the rest of the colors.
- 5 stars: 18 (95%)
- 4 stars: 0 (0%)
- 3 stars: 1 (5%)
- 2 stars: 0 (0%)
- 1 star: 0 (0%)
This is my go to purple. It’s super bright and fades well into a lavender purple - not red or green. It doesn’t stain; when you wash it out after dying, the water pretty much runs clear!
Picture with the straw is after about five washes, and the other is fresh. The other colour is the Directions Atlantic Blue and a pink that I’m unsure of (I think my hairdresser mixed a couple of the dyes she already had)
Always wanted to do Rainbow hair and found Sinister Boutique with an amazing range to pick from! Glad I decided to pick this purple, it's a nice strong purple that sticks well (this was used on Lvl 8 Nordic blonde bleached hair) and looks awesome with the rest of the colors.
Happy
It's a lovely rich colour on level 8 & up. Although my roots were more level 5/6 I still really like the end result, more of a muted purple/brown colour. Not sure on how long the colour would last as I've only coloured the hair a week ago. I would definitely use this colour again.
Beautiful colour but terrible for staining no matter how many times you’ve washed it. I’d suggest going with a different brand for purple as this stains as bad as manic panics bad boy blue
Looks great with the plum, pink and mandarin colours I added to my hair. Excellent price and fast shipping which I always appreciate.
Used Directions Violet, Plum and Tulip to make a lovely varied hair colour. All are lasting well so far and nice and vibrant. Didn't even need to completely bleach hair all the way for it to stick (from dark brown to a medium blonde). No bleeding onto clothes/towels etc either! Will definitely continue to use
La Riche Directions Dye - Violet
Very pigmented. Highly recommend.
I have purchased different hair dyes from Sinister a few times now and I always get my order in one or two days! Directions is by far the best hair dye I have used! 10/10 recommend
The violet colour was amazing my daughter loved it
Super fast shipping and product is exactly what I wanted
Brought a second batch of violet. Very fast delivery again and great service.
I Love the intensity and length of life this brand/colour gives me. It's awesome to have found a brilliant product that's simple to order very cost effective and delivery was wonderfully fast not to mention incredibly simple to use for the untrained folk like myself ... Every time I go out somewhere - I'm complimented and asked about my vivid colours... Overall recommendation 100%. I will continue to shop right here.
Very fast
Loved it
Fast delivery and great products