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La Riche Directions

Regular price $16.90
Regular price $0.00 Sale price $16.90
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Directions Violet. La Riche Directions offer a huge range of semi-permanent conditioning hair colours. All shades can be mixed together to create your own unique colour. To achieve the best results hair must be pre-lightened to an optimum level.

  • Contains 100ml
  • Semi-Permanent hair colour
  • PPD and ammonia free
  • Not tested on animals

Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.


Customer Reviews

Based on 15 reviews
Ronnie Y
Rich and vibrant

It's a lovely rich colour on level 8 & up. Although my roots were more level 5/6 I still really like the end result, more of a muted purple/brown colour. Not sure on how long the colour would last as I've only coloured the hair a week ago. I would definitely use this colour again.

Nice colour but wouldn’t buy again

Beautiful colour but terrible for staining no matter how many times you’ve washed it. I’d suggest going with a different brand for purple as this stains as bad as manic panics bad boy blue

Paige Maree
Super pretty

Super pretty and lasted ages

Lovely intense colour

Looks great with the plum, pink and mandarin colours I added to my hair. Excellent price and fast shipping which I always appreciate.

Christine Way
Wonderful colour

Used Directions Violet, Plum and Tulip to make a lovely varied hair colour. All are lasting well so far and nice and vibrant. Didn't even need to completely bleach hair all the way for it to stick (from dark brown to a medium blonde). No bleeding onto clothes/towels etc either! Will definitely continue to use

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