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La Riche Directions

Regular price $16.90
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Directions Rubine. La Riche Directions offer a huge range of semi-permanent conditioning hair colours. All shades can be mixed together to create your own unique colour. To achieve the best results hair must be pre-lightened to an optimum level.

  • Contains 100ml
  • Semi-Permanent hair colour
  • PPD and ammonia free
  • Not tested on animals

Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.


Customer Reviews

Based on 3 reviews
Stained so bad :(

Really wanted to like this colour as it is so beautiful on my hair, not so beautiful on the back of my neck, hands and shower. I’ve had staining reds before that were manageable but this stained at a whole new level.

Amazing colour

First, thank you Sinister Boutique. Ordered late on Wednesday, despatched Thursday, received (in Hamilton) on Friday. Fab website and customer service.

Haven’t tried Directions before but have read good reviews. I wasn’t disappointed! This colour is amazing. The shine and the depth of colour, and my hair feels great. Photo is just after colouring. My hair is mostly natural mid-brown, with some blonde highlights and some remaining faded-out blue. Even the darkest parts coloured really well, and the old blue completely covered. Colour was more pink, less red than expected, but no worries - I know colours take differently on different natural tones. Will update when I know how long this lasts…

Andrew Woodcock

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