Directions - Rubine
Directions - Rubine
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Directions Rubine
Directions Rubine is a rich ruby red semi-permanent hair dye with glimmering hues of pink. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.
• 100ml Semi-Permanent Hair Dye
• Free from Peroxide, Ammonia, PPD
• Vegan & Cruelty-Free
Colours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.
New to colouring or just need a refresher? Read our Hair Colouring FAQS

- 5 stars: 2 (67%)
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- 2 stars: 1 (33%)
- 1 star: 0 (0%)
First, thank you Sinister Boutique. Ordered late on Wednesday, despatched Thursday, received (in Hamilton) on Friday. Fab website and customer service.
Haven’t tried Directions before but have read good reviews. I wasn’t disappointed! This colour is amazing. The shine and the depth of colour, and my hair feels great. Photo is just after colouring. My hair is mostly natural mid-brown, with some blonde highlights and some remaining faded-out blue. Even the darkest parts coloured really well, and the old blue completely covered. Colour was more pink, less red than expected, but no worries - I know colours take differently on different natural tones. Will update when I know how long this lasts…
Really wanted to like this colour as it is so beautiful on my hair, not so beautiful on the back of my neck, hands and shower. I’ve had staining reds before that were manageable but this stained at a whole new level.
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