Directions Poppy Red is a red semi-permanent hair dye with subtle orange tones. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.
I love Directions colours, they always last really well. This time I was looking for a true red, rather than anything pinkish. Poppy Red is exactly what I was looking for. Thank you Sinister Boutique for great service, as always.
