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Directions - Plum

Directions - Plum

La Riche Directions

Regular price $17.90
Regular price Sale price $17.90
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Recommended as part of a balanced collection... giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds.

For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.

  • 100ml semi-permanent hair colour
  • 100% vegan friendly and cruelty-free
  • Directions colours are inter-mixable to create a new shade

Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

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  • 5 stars: 11 (73%)
  • 4 stars: 3 (20%)
  • 3 stars: 1 (7%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
C
Clare Bamfield

Awesome colour

J
Joy Greer
Gorg colour!

Intense pigment! If your going for something not too bright I would defs reccomend using conditioner to dilute! Love mixing up with violet by directions :)

C
Chrissie MacAulay-Bury
Awesome

Thanks heaps love the colour

M
Melanie Kaltenberger
Only one i trust to use

Have done some amazing combinations and have always looked perfect 👌

R
REBECCA DAVEY
bleeds

colour is gorgeous but bleeds so can't ombre with another colour. also fade pretty quickly after 4-5 washes.

D
Debbie Rogerson

Great all round purchase.

R
Renee Beck
Great colour, but it stains

It is a wee bit of a risky buy - the color comes out even and beautifully pigmented, but every time I have used this dye it has stained my hair with stubborn green tones that do not fade out. You can dye over them though!

Reviewer avatar
Josephine McKay
Plum perfect

First time using this colour. Have looked at it a few times but got nervous it may look too mahogany. I was wrong! Compared to the violet I have used before this is a much warmer purple. Less blue but still rich.

M
Maria McGivern
Good product and a beautiful colour

Hi there, my review refers to the product. Sinister Boutique is always efficient and spectacular to deal with and delivers very fast. They are a great service. 😊 Note: I have grey hair so have to leave coloured hair dyes on my hair longer than average if I want them to fully cover my grey and to provide really saturated colour (regardless of the brand this seems to take about 6 hours for me). This was the first time I have used this brand and I left this dye on my hair for 6 hours. I'm really torn about this product: it's nice to physically put in your hair, it did a great job of covering my grey (better than Adore due to the thicker formulation), it's a really beautiful colour, and it lasts well (fair longer than Manic Panic Amplified). However, there was a lot of transfer with this dye onto sheets and clothes -- so much so that I'm not sure if I will use it again. (I guess if you only wear black or dark clothes this wouldn't be a problem though?)

P
PJ Renaud

I look damn good

G
Glenda R.
great service, Prompt delivery

great service, Prompt delivery

C
Cheyenne Cottle
Awesome stuff! Love the colour

Awesome stuff! Love the colour and stays in for ages.

N
Nadia H.
Directions hair colour

Wicked product love it and staff very helpful full of info. Will be back

J
JULIE G.
Directions dye plum

I love this color looks fantastic .. also love ordering thru sinister boutique they are great to deal with and super quick posting this out..

H
Hollie Stevens (Park Warden)
Love it and always have

I've used directions hair dye for years, it's so easy to put on, I usually leave it until it's dried and then was it out as best I can. It is not permanent and washes out fairly quickly but it's a lighter purple each wash :blush: directions are really good if you want to mix colours to create different looks or have different coloured sections of hair