lr-plum_S1AJGI4575P6_SD9M33M9TL72.png

La Riche Directions Dye - Plum

  • $13.90
    Unit price per 

Directions Plum. La Riche Directions offer a huge range of semi-permanent conditioning hair colours. All shades can be mixed together to create your own unique colour. To achieve the best results hair must be pre-lightened to an optimum level.

  • Contains 88 ml
  • Semi-Permanent hair colour
  • PPD and ammonia free
  • Not tested on animals

Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

Customer Reviews

Based on 11 reviews
73%
(8)
18%
(2)
9%
(1)
0%
(0)
0%
(0)
R
REBECCA
bleeds

colour is gorgeous but bleeds so can't ombre with another colour. also fade pretty quickly after 4-5 washes.

D
Debbie Rogerson

Great all round purchase.

R
Renee Beck
Great colour, but it stains

It is a wee bit of a risky buy - the color comes out even and beautifully pigmented, but every time I have used this dye it has stained my hair with stubborn green tones that do not fade out. You can dye over them though!

J
Josephine McKay
Plum perfect

First time using this colour. Have looked at it a few times but got nervous it may look too mahogany. I was wrong! Compared to the violet I have used before this is a much warmer purple. Less blue but still rich.

M
Maria
Good product and a beautiful colour

Hi there, my review refers to the product. Sinister Boutique is always efficient and spectacular to deal with and delivers very fast. They are a great service. 😊 Note: I have grey hair so have to leave coloured hair dyes on my hair longer than average if I want them to fully cover my grey and to provide really saturated colour (regardless of the brand this seems to take about 6 hours for me). This was the first time I have used this brand and I left this dye on my hair for 6 hours. I'm really torn about this product: it's nice to physically put in your hair, it did a great job of covering my grey (better than Adore due to the thicker formulation), it's a really beautiful colour, and it lasts well (fair longer than Manic Panic Amplified). However, there was a lot of transfer with this dye onto sheets and clothes -- so much so that I'm not sure if I will use it again. (I guess if you only wear black or dark clothes this wouldn't be a problem though?)


We Also Recommend