Skip to product information
1 of 4



La Riche Directions

Regular price $16.90
Regular price $0.00 Sale price $16.90
Sale Sold out
Tax included. Shipping calculated at checkout.

Directions Lilac. La Riche Directions offer a huge range of semi-permanent conditioning hair colours. All shades can be mixed together to create your own unique colour. To achieve the best results hair must be pre-lightened to an optimum level.

  • Contains 100ml
  • Semi-Permanent hair colour
  • PPD and ammonia free
  • Not tested on animals

Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.


Customer Reviews

Based on 6 reviews
Lord Chanske
Chemicals are gonna chemically react.

I don't think I prepped my hair properly, in fact I may have had left over toner in my hair, coupled with it not being light enough, before adding the lilac dye so that's a possible inclination as to how poorly it attached to my hair. Next time I may go for a deeper purple so it washes out lilac, as this one went in lilac and washed out into a nice bronze/mauve.

Paige Maree
Long lasting

Super pretty and was long lasting for a lighter purple

Lasted one wash

Awesome color payoff was such a pretty colour but only lasted one wash before it was all gone. Kind of disappointing

Savanna M.
Love it

Love it

Helen M.
Directions lilac

So good lasts for ages , used it as a toner over grey lilac permanent because my roots were a bit yellow

View full details