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Directions - Deep Purple

Directions - Deep Purple

Directions

Regular price $17.90
Regular price Sale price $17.90
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Directions Deep Purple

Directions Deep Purple is an intense purple semi-permanent hair dye with blue undertones. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.

• 100ml Semi-Permanent Hair Dye
• Free from Peroxide, Ammonia, PPD
• Vegan & Cruelty-Free

Colours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.

New to colouring or just need a refresher? Read our Hair Colouring FAQS

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  • 5 stars: 6 (60%)
  • 4 stars: 1 (10%)
  • 3 stars: 2 (20%)
  • 2 stars: 0 (0%)
  • 1 star: 1 (10%)
B
Bee Robinson
What it says on the box!

A lovely deep purple, very bold and bright!

P
Paige Harvey
Very nice purple

Super fast shipping. The colour came out a very pretty dark purple with pretty blue tones.
Will definitely buy again.

M
May Angeli de la Cruz
Love it! 💜

Love the color but faded after a few wash.

M
Missi Moretz
Best hair dye

Always a radiantly bright color even on dark hair it leaves a subtle sheen.

C
Chrissie MacAulay-Bury
Awesome

Absolutely love the colour, had heaps of comments, love sinister Boutique- great service and fast delivery 😀

m
minn higgins
was great

broke up w my boyfriend and got a gf 2 days later, works wonders

N
N.K.
Purple with Blue Undertones

This is a great purple dye if you're looking for blue/cool undertone. It washes out to a beautiful blue purple colour.

D
Danielle Riley

Great colour pay off and lasting power

R
River Lancaster

Not the best purple, fades quite quickly to a dark blue.

Z
Zoe Platt-Young
Review of deep purple la riche

While I appreciated the low price of the dye it washes out quickly and was very blue rather than purple within one shampoo after dyeing. Next time I’ll try one of the more pink tones