Directions - Deep Purple
Directions - Deep Purple
Couldn't load pickup availability
Directions Deep Purple
Directions Deep Purple is an intense purple semi-permanent hair dye with blue undertones. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.
• 100ml Semi-Permanent Hair Dye
• Free from Peroxide, Ammonia, PPD
• Vegan & Cruelty-Free
Colours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.
New to colouring or just need a refresher? Read our Hair Colouring FAQS

- 5 stars: 6 (60%)
- 4 stars: 1 (10%)
- 3 stars: 2 (20%)
- 2 stars: 0 (0%)
- 1 star: 1 (10%)
Super fast shipping. The colour came out a very pretty dark purple with pretty blue tones.
Will definitely buy again.
Always a radiantly bright color even on dark hair it leaves a subtle sheen.
Absolutely love the colour, had heaps of comments, love sinister Boutique- great service and fast delivery 😀
broke up w my boyfriend and got a gf 2 days later, works wonders
This is a great purple dye if you're looking for blue/cool undertone. It washes out to a beautiful blue purple colour.
Great colour pay off and lasting power
Not the best purple, fades quite quickly to a dark blue.
While I appreciated the low price of the dye it washes out quickly and was very blue rather than purple within one shampoo after dyeing. Next time I’ll try one of the more pink tones