Directions Cerise. La Riche Directions offer a huge range of semi-permanent conditioning hair colours. All shades can be mixed together to create your own unique colour. To achieve the best results hair must be pre-lightened to an optimum level.
- Contains 100ml
- Semi-Permanent hair colour
- PPD and ammonia free
- Not tested on animals
Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.
I had so many comments about the beautiful color this dye gave me on bleached white blonde. But beware….this stuff stains. It stained my bath so badly it took a bit to scrub!!
Dyes my natural greys well (many colours do not). Super vibrant colour.
Beautiful bright vibrant colour, covered up my hideously faded green hair without having to bleach my medium brown roots again. Recommend! (It's like a pinky, reddy colour with a purpley tone)
Great vibrant colour, which goes a long way. I mixed with a bit of conditioner to lighten a wee bit and it was the best result I’ve had doing this technique. Good quality dye and great results - and a great price!