Directions - Atlantic Blue
Directions - Atlantic Blue
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Directions Atlantic Blue
Directions Atlantic is a blue semi-permanent hair dye from La Riche. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.
• 100ml Semi-Permanent Hair Dye
• Free from Peroxide, Ammonia, PPD
• Vegan & Cruelty-Free
Colours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.
New to colouring or just need a refresher? Read our Hair Colouring FAQS

- 5 stars: 10 (91%)
- 4 stars: 0 (0%)
- 3 stars: 0 (0%)
- 2 stars: 0 (0%)
- 1 star: 1 (9%)
Used the blue on my hair for my sons 1st birthday. I bleached from red which turned into a patchy yellow colour but i still used the blue after. It turned out Awesome and lasted soo long with hardly any wash out.
6weeks in and still the same blue as it originally was. Made my hair feel sooo good too. Son and all his daycare friends think my blue hair is the best thing ever.
Blue stained everything but my hair even after bleaching the area, and stained my skin so bad
Love the colour which allows me to mix with other colors. Will purchase again when required
Absolutely loved this colour.
However to be aware that if you have fine and or thin hair this colour does stain your hair and will need bleach to remove/reapply.
Love the low price great product
The dye is excellent ok now stop asking me to review it.
Buy these all the time, great blue color and the best price I've seen. Best bright colors for bleached hair
Love love love
Excellent service & product
Great product that I use time and time again