Arctic Fox 236ml - Purple AF

  • $36.90
    Unit price per 

Purple AF (formally known as Purple Rain) is a deep, true purple that works well on a variety of base colours from platinum to light brown, giving deep tints of colour to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colours effectively!

#AFProTip: Purple AF pairs well with tons of other Arctic Fox shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.

  • Contains 236 ml
  • Semi-Permanent hair colour
  • Best results with pre-lightened hair
  • PPD and ammonia free
  • Vegan and cruelty-free

Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

Customer Reviews

Based on 18 reviews
Highly recommend

I love this colour and formula so much.
Such a nice consistency to apply and smells like grape hubba bubba 🤤
Such a gorgeous neutral purple shade and doesn't go blue or pink as it fades. Fades out into a soft purple and eventually into a silver blonde. Even with twice a week washing the colour stays bright for upwards of 3 weeks. I do find that the baby hairs tend to fade quicker.
Will continue repurchasing.

Nicole Kingi
Arctic fox purple AF

Absolutely love this..
Smells amazing! Love the color. Really thought it was going to stain but it didn't still looks vibrant after regular showers and 3 weeks later

My fav for life

Love this colour will have this colour for the rest of my life 😊


love artic fox and I love that this company are so quick with shipping the items out u guys are amazing 💕

Best ever product

Loooove Arctic Fox. I could never and will never go back to any other brand, the vibrancy is amazing and the scent is delish! Prompt delivery also which is always wonderful A++++

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