Purple AF 236ml
Purple AF 236ml
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Purple AF (formally known as Purple Rain) is a deep, true purple that works well on a variety of base colours from platinum to light brown, giving deep tints of colour to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colours effectively!
#AFProTip: Purple AF pairs well with tons of other Arctic Fox shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.
- Contains 236 ml
- Semi-Permanent hair colour
- Best results with pre-lightened hair
- PPD and ammonia free
- Vegan and cruelty-free
Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

The colour of this is amazing! Both my daughter and I have used it now and it is vibrant and bright. The smell of the product is so delicious too. We did a home job with my daughter’s bottle she got and I had mine professionally applied and both looked professional because the colour is so rich. Hers was done ages ago and she still has a bright colour with the wash out taking aaaages and it turning into a magenta colour in her hair after soo many washes. I have only had mine done this week and washed it once but the colour is still super vibrant and gorgeous. I am stoked. I had two colours put in. The lighter colour is the girls night and the darker is Purple AF.
I got put on this store and this shade by a lady I approached in the hospital. And let me tell you, this is the best product ever, the perfect shade of purple, I have washed my hair 6 times now and it hasn't faded. I will definitely be buying this again. I strongly recommend this brand to anyone that likes great valve for your money, and I product that lasts💜