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Purple AF 236ml

Purple AF 236ml

Arctic Fox

Regular price $34.90
Regular price Sale price $34.90
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Purple AF (formally known as Purple Rain) is a deep, true purple that works well on a variety of base colours from platinum to light brown, giving deep tints of colour to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colours effectively!

#AFProTip: Purple AF pairs well with tons of other Arctic Fox shades; try mixing it with some Wrath for a burgundy, or Poseidon for a deep indigo.

  • Contains 236 ml
  • Semi-Permanent hair colour
  • Best results with pre-lightened hair
  • PPD and ammonia free
  • Vegan and cruelty-free

Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.


Customer Reviews

Based on 42 reviews
Pip Sutherland

Amazing colour and sticks to my natural hair so well even for a semi permanent ☺️

Sue Good
Best purple hair dye ever!

I have had purple hair off and on for about 5 years and this dye is by far the nicest colour purple and longest lasting that I have ever used. I bought it in Honolulu and was delighted to find it available in NZ too. I get so many comments on the colour. Highly recommend.

The best purple I've used

I've found in the past that purple fades VERY fast, and it fades to a different colour (blue/grey/green). A month in my hair is still very much purple, somewhat faded yes, but still pretty vibrant. Though weirdly, in some places near the roots the colour has completely come out and the hair is blonde. Overall, I'm satisfied, and this will be my go to purple from now on.

Rochelle Arnesen
So so happy!

This colour is amazing, the delivery was super quick and hassle free!

Best purple ever!

I have been using purple AF for some years now and it's the best purple on the market. I can bleach my hair anywhere from a light brown/orange to yellow blonde and it covers so well! I also try to leave it on for a good 2 hours or more before rinsing. I get amazing duration with a 1x week hair wash with a bit of dye in my shampoo/cond. Iv tried other purples and they just dont stick like this one. Cant rate it enough! It also cools down beautifully with some added blue mixed in if feeling something a bit cooler.

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