Ritual 236ml
Ritual 236ml
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Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look.
Best Results:
Pre-Lightened Hair – works best on level 7+, but adds depth to darker hair. For the boldest burgundy, apply Ritual on pre-lightened hair. On darker hair, it creates a rich, wine-toned tint.
- Semi-Permanent
- PPD and Ammonia free
- 100% Vegan & Cruelty-Free
Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.
Wanting a smaller size? Check out Arctic Fox Ritual 118ml
#AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose.
Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

I'm a long time user of Dark Tulip Directions and got this to try as it's similar color. I love this one so much and it doesn't run as pink when you wash as directions so it's saving my shower! It also holds a lot better on non bleached hair.
Will always support small businesses and love Sinister
Absolutely love Artic fox colors and they way it leaves my hair soft after washing.
Second time ordering this colour and I still love it! Will definitely be purchasing again once mine fades a little. The colour lasts long and the dye smells so good as well which is a bonus.