Ritual 118ml
Ritual 118ml
Couldn't load pickup availability
Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look.
Best Results:
Pre-Lightened Hair – works best on level 7+, but adds depth to darker hair. For the boldest burgundy, apply Ritual on pre-lightened hair. On darker hair, it creates a rich, wine-toned tint.
- Semi-Permanent
- PPD and Ammonia free
- 100% Vegan & Cruelty-Free
Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.
Wanting a larger size? Check out Arctic Fox Ritual 236ml
#AFprotip: Want a softer, more pastel version? Dilute for our forever fav- the sultry and playful dusty rose.
Colours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.

Colour comes out bright pink on blond. Best for colour touch up for pre-dyed but not bleached hair.
I pre bleached my hair to about a level 7/8 and this colour came out super super bright red. Was expecting it to be a more purple based burgundy. I do love it though!