{"product_id":"la-riche-directions-dye-navy-blue","title":"Directions - Navy Blue","description":"\u003ch2\u003eDirections Navy Blue\u003c\/h2\u003e\r\n\u003cp\u003eDirections Navy Blue is a dark blue semi-permanent hair dye. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.\u003c\/p\u003e\r\n\u003cp\u003e• 100ml Semi-Permanent Hair Dye\u003cbr\u003e• Free from Peroxide, Ammonia, PPD\u003cbr\u003e• Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eColours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003eNew to colouring or just need a refresher? Read our \u003cstrong\u003e\u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eHair Colouring FAQS\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default","offer_id":67697832099976,"sku":"D-NAVY","price":17.9,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-navy-blue-pottle_TUCM9YOY94E3.jpg?v=1792398936","url":"https:\/\/sinister.co.nz\/products\/la-riche-directions-dye-navy-blue","provider":"Sinister Boutique","version":"1.0","type":"link"}