{"product_id":"la-riche-directions-dye-cherry-red","title":"Directions - Cherry Red","description":"\u003ch2\u003eDirections Cherry Red\u003c\/h2\u003e\r\n\u003cp\u003eDirections Cherry Red is a semi-permanent hair dye with a deep, jewel-toned blend of rich red and purple tones. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.\u003c\/p\u003e\r\n\u003cp\u003e• 100ml Semi-Permanent Hair Dye\u003cbr\u003e• Free from Peroxide, Ammonia, PPD\u003cbr\u003e• Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eColours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003eNew to colouring or just need a refresher? Read our \u003cstrong\u003e\u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eHair Colouring FAQS\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default","offer_id":67697850744968,"sku":"D-CHERRY","price":17.9,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-cherry-red-pottle_TUCM6RB9BLVX.jpg?v=1792398898","url":"https:\/\/sinister.co.nz\/products\/la-riche-directions-dye-cherry-red","provider":"Sinister Boutique","version":"1.0","type":"link"}