{"title":"La Riche Directions","description":"","products":[{"product_id":"la-riche-directions-dye-alpine-green","title":"Alpine Green","description":"\u003cp\u003eThis deep green is just the shade for those who love to shout about their strong hair colour from the tree-tops.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240755044488,"sku":"D-ALPINEGREEN","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-alpine-green-pottle_TI7ESY5MORSN.jpg?v=1748239319"},{"product_id":"la-riche-directions-dye-apple-green","title":"Apple Green","description":"\u003cp\u003eApple Green is the ideal deep colour for creating styles that are sweet, shiny and utterly irresistible. \u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240755208328,"sku":"D-APPLEGREEN","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-apple-green-pottle_TI7GLEY5JTL2.jpg?v=1761601620"},{"product_id":"la-riche-directions-dye-apricot","title":"Apricot","description":"\u003cp\u003eA golden colour to make your mouth water and red undertones to match those peak-summer vibes, our energetic Apricot leaves hair looking luscious, lively and bursting with flavour.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240755536008,"sku":"D-APRICOT","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-apricot-pottle_TI9LI2728ZJX.jpg?v=1771120085"},{"product_id":"la-riche-directions-dye-atlantic-blue","title":"Atlantic Blue","description":"\u003cp dir=\"ltr\"\u003eTaking inspo from the depths of the ocean, Atlantic Blue recreates the shimmering tones of the open seas. This colour transforms locks into beautiful rolling waves.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240755896456,"sku":"D-ATLANTICB","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-atlantic-blue-pottle_TI9LKAAABO2Q.jpg?v=1748218406"},{"product_id":"la-riche-directions-dye-bright-daffodil","title":"Bright Daffodil","description":"\u003cp dir=\"ltr\"\u003eGive your hair a freshly-bloomed look with a yellow tone as bright as daffodils. Ideal for those who want a look that never goes unnoticed all-year-round, Bright Daffodil delivers a bright glow that's perfect for summer-y styles.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240756912264,"sku":"D-BRIGHTD","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-bright-daffodil-pottle_TI9UAWIVRB7P.jpg?v=1748243070"},{"product_id":"la-riche-directions-dye-carnation-pink","title":"Carnation Pink","description":"\u003cp dir=\"ltr\"\u003eGive hair a full-bloom effect with Carnation Pink – a brilliantly bright and lively colour that perfectly captures the essence of light floral qualities.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached white hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240757305480,"sku":"D-CARNATION","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-carnation-pink-pottle_TI9UMQ7YAX9L.jpg?v=1761601670"},{"product_id":"la-riche-directions-dye-cerise","title":"Cerise","description":"\u003cp dir=\"ltr\"\u003eAs iconic as it looks, this strong, deep pink will leave a lasting-impression on anyone who sees it, wears it and can’t live without it.\u003c\/p\u003e\r\n\u003cp dir=\"ltr\"\u003eFor the most vivid results, we recommend applying to bleached white hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240824676488,"sku":"D-CERISE","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-cerise-pottle_TI9UMX0X74JY.jpg?v=1755471412"},{"product_id":"la-riche-directions-dye-dark-tulip","title":"Dark Tulip","description":"\u003cp dir=\"ltr\"\u003eA twist on tulip: this darker colour gives hair a rich, wine-like shine. With deep shades of purple and red, it’s perfect for those who want coverage on almost any base.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240826380424,"sku":"D-DARKTULIP","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-dark-tulip-pottle_TI9VQDKOONXL.jpg?v=1755471508"},{"product_id":"la-riche-directions-dye-ebony","title":"Ebony","description":"\u003cp\u003eEbony envelops your locks in a lustrous shine with a natural undertone of red. As the darkest colour in our collection, use this shade for a quick cover-up. Please note Ebony is not a pure black colour.\u003c\/p\u003e\r\n\u003cp\u003eImage of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240827494536,"sku":"D-EBONY","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-ebony-pottle_TIAFESIR9IN3.jpg?v=1760392796"},{"product_id":"la-riche-directions-dye-neon-red","title":"Neon Red","description":"\u003cp\u003eWe’ve turned up red to max intensity to achieve a neon red, orange-toned finish that will leave hair glowing brighter than you ever imagined.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240859279496,"sku":"D-NEONRED","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-neon-red-pottle_TIAREUOAXBKG.jpg?v=1760392749"},{"product_id":"la-riche-directions-dye-flame","title":"Flame","description":"\u003cp\u003eOne of the hottest colours of all time, Flame is here to turn up the heat and help you create fiery locks with fierce coppery tones of orange and red.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240895750280,"sku":"D-FLAME","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-flame-pottle_TIAGEG7D0TSD.jpg?v=1758847486"},{"product_id":"la-riche-directions-dye-flamingo-pink","title":"Flamingo Pink","description":"\u003cp dir=\"ltr\"\u003eTaking inspiration from one of the boldest creatures in the animal kingdom, we created the fabulous Flamingo Pink for those who want to stand out and ruffle some feathers.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240909676680,"sku":"D-FLAMINGOP","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-flamingo-pink-pottle_TIAGFE3QRZSG.jpg?v=1755471464"},{"product_id":"la-riche-directions-dye-fluorescent-yellow","title":"Fluorescent Yellow","description":"\u003cp\u003e\u003cspan\u003eFluorescent Yellow gives hair a boost of brightness for an eye-popping look. Bold, commanding and energetic, this yellow is anything but mellow.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003eGlows under blacklight\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240910200968,"sku":"D-FLUORYELL","price":9.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-fluorescent-yellow-old-pottle_TL69F97VBHR5.jpg?v=1758847917"},{"product_id":"la-riche-directions-dye-lagoon-blue","title":"Lagoon Blue","description":"\u003cp\u003ePerfect for creating shimmering locks, our Lagoon Blue helps hair embrace its inner aquatic shine.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240910495880,"sku":"D-LAGOONB","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-lagoon-blue-pottle_TIAQQY4KNET3.jpg?v=1776324535"},{"product_id":"la-riche-directions-dye-lavender","title":"Lavender","description":"\u003cp\u003eWith its calming nature, Lavender’s effortless blend of pink and purple tones adds a sense of coolness to any look.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair with no brassy tones. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240911216776,"sku":"D-LAVENDER","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-lavender-pottle_TI4LQD7M463N.jpg?v=1747711069"},{"product_id":"la-riche-directions-dye-pastel-pink","title":"Pastel Pink","description":"\u003cp\u003eLight, bright and forever on-trend. Our Pastel Pink gives hair a vibrant pop of candyfloss that’s guaranteed to make it stand out from the crowd.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached white hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240916033672,"sku":"D-PASTELPINK","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-pastel-pink-pottle_TIART7IH64GQ.jpg?v=1758854189"},{"product_id":"la-riche-directions-dye-pillarbox-red","title":"Pillarbox Red","description":"\u003cp\u003eA classic colour with uncompromising brightness, Pillarbox Red is just as vibrant as its name suggests.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240919113864,"sku":"D-PILLARBOXR","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-pillarbox-red-pottle_TIBDM4U4DXNP.jpg?v=1758845872"},{"product_id":"la-riche-directions-dye-plum","title":"Plum","description":"\u003cp\u003eRecommended as part of a balanced collection... giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240920752264,"sku":"D-PLUM","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-plum-pottle_TIBDRHV5JI00.jpg?v=1758845885"},{"product_id":"la-riche-directions-dye-poppy-red","title":"Poppy Red","description":"\u003cp\u003ePoppy Red captures the bright crisp colour of the instantly recognisable red wildflower with subtle orange hues, giving you a look that's head and shoulders above the rest.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240921473160,"sku":"D-POPPYR","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-poppy-red-pottle_TIBDTDGTZHHY.jpg?v=1765833706"},{"product_id":"la-riche-directions-dye-rubine","title":"Rubine","description":"\u003cp dir=\"ltr\"\u003eA brilliantly rich ruby red that breaks the mould with glimmering hues of pink.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240922062984,"sku":"D-RUBINE","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-rubine-pottle_TIBHOCKRC1SZ.jpg?v=1760392689"},{"product_id":"la-riche-directions-dye-violet","title":"Violet","description":"\u003cp\u003eAn intense purple and red undertone, Violet is a top pick for those looking for hair colour that’s as wild as their imagination.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240923570312,"sku":"D-VIOLET","price":17.9,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-violet-pottle_TIBIZITL0UM9.jpg?v=1763937167"},{"product_id":"la-riche-directions-dye-white-toner","title":"White Toner","description":"\u003cp\u003eOur White Toner is here to remove those unwanted yellow tones that bleaching can leave behind and can alternatively be used to pastelise any colour in our range by mixing to create a new tone.\u003c\/p\u003e\r\n\u003cp\u003eFor the most effective results, we recommend applying to bleached hair that needs the removal of brassy tones. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240925044872,"sku":"D-WHITETONER","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-white-toner-pottle_TI4LSWEZ9HZX.jpg?v=1747711265"},{"product_id":"la-riche-directions-hair-lightening-kit-30-vol","title":"Hair Lightening Kit 30 volume","description":"\u003cp\u003eProtect your hair and get max intensity from your new colour. Our 30 volume Hair Lightening Kit contains everything you need to prepare your hair for the brightest possible colour and keep it moisturised throughout the process.\u003c\/p\u003e\r\n\u003cp\u003eKit Contains:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e30 Volume (9%) Cream Peroxide 75ml\u003c\/li\u003e\r\n\u003cli\u003ePowder Bleach Sachet 25g\u003c\/li\u003e\r\n\u003cli\u003eMoisturising Shampoo Sachet 10ml\u003c\/li\u003e\r\n\u003cli\u003eInstruction Sheet\u003c\/li\u003e\r\n\u003cli\u003eMixing Tray\u003c\/li\u003e\r\n\u003cli\u003eTint\/Application Brush\u003c\/li\u003e\r\n\u003cli\u003eCap \u0026amp; Gloves\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240925601928,"sku":"D-HLK-30","price":26.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-hair-lightening-kit-30-volume_TIBO5USDHJH7.jpg?v=1748429004"},{"product_id":"la-riche-directions-dye-lilac","title":"Lilac","description":"\u003cp\u003eFor those searching for a little magic, the quest is finally over. Lilac’s enchanting results of pale purple are perfect for creating flowing manes with a soft glam style.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, \u003cspan\u003ewe recommend applying to bleached hair with no brassy tones.\u003c\/span\u003e Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240973410440,"sku":"D-LILAC","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-lilac-pottle_TIAR3R3MKJBQ.jpg?v=1755478836"},{"product_id":"la-riche-directions-dye-fluorescent-orange","title":"Fluorescent Orange","description":"\u003cp\u003eFor those wanting dazzling bright locks, this fabulous fluorescent colour will maximise your orange hair dreams.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003eGlows under blacklight\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240982159496,"sku":"D-FLORANGE","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-fluorescent-orange-pottle_TIAPZBUEZPC1.jpg?v=1755477097"},{"product_id":"la-riche-directions-dye-midnight-blue","title":"Midnight Blue","description":"\u003cp\u003eCloak your hair in the depth and mystery of a starry sky, with the dark royal tone of Midnight Blue.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240982978696,"sku":"D-MIDNIGHTB","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-midnight-blue-pottle_TIAR5CC7HGIT.jpg?v=1758845859"},{"product_id":"la-riche-directions-dye-neon-blue","title":"Neon Blue","description":"\u003cp\u003eTo reach ultimate intensity, our brilliant Neon Blue illuminates hair with show-stopping cobalt tones and a shimmering purple tone.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240984584328,"sku":"D-NEONBLUE","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-neon-blue-pottle_TIARE8INPFRD.jpg?v=1755477015"},{"product_id":"la-riche-directions-hair-lightening-kit-40-vol","title":"Hair Lightening Kit 40 volume","description":"\u003cp\u003eProtect your hair and get max intensity from your new colour. Our 40 volume Hair Lightening Kit contains everything you need to prepare your hair for the brightest possible colour and keep it moisturised throughout the process.\u003c\/p\u003e\r\n\u003cp\u003eKit Contains:\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e40 Volume (12%) Cream Peroxide 75ml\u003c\/li\u003e\r\n\u003cli\u003ePowder Bleach Sachet 25g\u003c\/li\u003e\r\n\u003cli\u003eMoisturising Shampoo Sachet 10ml\u003c\/li\u003e\r\n\u003cli\u003eInstruction Sheet\u003c\/li\u003e\r\n\u003cli\u003eTint\/Application Brush\u003c\/li\u003e\r\n\u003cli\u003eProduct Mixing Tray\u003c\/li\u003e\r\n\u003cli\u003eCap \u0026amp; Gloves\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240987402376,"sku":"D-HLK-40","price":26.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-hair-lightening-kit-40-volume_TIBO61Y0A70I.jpg?v=1748429133"},{"product_id":"la-riche-directions-precolour-shampoo","title":"Pre Colour Shampoo 250ml","description":"\u003cp\u003eMake the most of your new colour by getting your hair squeaky clean and ready to shine. Specially formulated for Directions, our Pre Colour Shampoo is the first step towards a head full of gorgeous colour.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33240991727752,"sku":"D-ACC-PCS","price":19.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-pre-colour-shampoo-250ml_TIBNBNEBS7KM.jpg?v=1748426456"},{"product_id":"la-riche-directions-dye-silver","title":"Silver","description":"\u003cp\u003eIcy-cool tones give this seriously metallic shade of Silver a breathtaking shine. Dazzle differently by alternatively using Silver to tone away any unwanted yellow in your hair.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached white hair with no brassy tones. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33241065586824,"sku":"D-SILVER","price":9.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-silver-pottle-old_TL6C0Y77AZG7.jpg?v=1758855269"},{"product_id":"la-riche-directions-dye-spring-green","title":"Spring Green","description":"\u003cp\u003eBrighter days, brighter clothes and bright green hair in abundance! We love it when Spring comes around.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please click here.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33241066635400,"sku":"D-SPRINGG","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-spring-green-pottle_TIBI4LHYFB7X.jpg?v=1763252766"},{"product_id":"la-riche-directions-dye-tangerine","title":"Tangerine","description":"\u003cp\u003eThis blazing orange has been freshly squeezed to give hair a jaw-dropping citrus twist. For that sweet taste of summer, Tangerine infuses locks with sunset orange tones.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33241067847816,"sku":"D-TANGERINE","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-tangerine-pottle_TIBIW249GMNC.jpg?v=1763252741"},{"product_id":"la-riche-directions-dye-tulip","title":"Tulip","description":"\u003cp\u003eAdd this shade to your collection to be in full-bloom all year round. Tulip is anything but a subtle red, with punchy pink tones.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33241069715592,"sku":"D-TULIP","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-tulip-pottle_TIBIWIR7BC0I.jpg?v=1755478805"},{"product_id":"la-riche-directions-dye-turquoise","title":"Turquoise","description":"\u003cp\u003eTurquoise has the perfect tide of blues and greens. With its refreshing aqua hues, it’ll leave locks shining gemstone-bright.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33241070796936,"sku":"D-TURQUOISE","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-turquoise-pottle_TIBIYAXXAVDW.jpg?v=1763252715"},{"product_id":"la-riche-directions-dye-vermillion-red","title":"Vermillion Red","description":"\u003cp\u003eVermillion Red infuses hair with life, with its deep blood-like formula and orange undertones.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33241118933128,"sku":"D-VERMILLIONR","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-vermillion-red-pottle_TIBIZ352DL15.jpg?v=1761601763"},{"product_id":"la-riche-directions-dye-denim-blue","title":"Denim Blue","description":"\u003cp\u003eFor a colour that fits just right, look no further than Denim Blue. It’s the perfect mid-tone blue with a silvery grey tone – just like a pair of classic denim jeans.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to white bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33241434914952,"sku":"D-DENIMB","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-denim-blue-pottle_TIAFE3FUWC54.jpg?v=1776324641"},{"product_id":"la-riche-directions-dye-wisteria","title":"Wisteria","description":"\u003cp\u003eMatch the flower and get flowing locks of a delicate and bright-toned mix – covering every strand with the perfect purple.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached white hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":33241436684424,"sku":"D-WISTERIA","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-wisteria-pottle_TIBJ2YUAE0E0.jpg?v=1775508924"},{"product_id":"la-riche-directions-dye-pastel-rose","title":"Pastel Rose","description":"\u003cp\u003ePastels are a trend that’s set to stand the test of time, so don’t let this delicate flower fool you… Pastel Rose packs a punch of colour with dreamy dusty pink tones.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached white hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39309101695112,"sku":"D-PASTELROSE","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-pastel-rose-pottle_TIARUDB33PAT.jpg?v=1758854241"},{"product_id":"la-riche-directions-dye-peach","title":"Peach","description":"\u003cp\u003e\u003cspan\u003eWith its hint of pink sweetness and light copper tones, Peach is one of our favourite flavours. This fabulously fruity colour is perfect for giving hair a lively, animated look.\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached white hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39309103956104,"sku":"D-PEACH","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-peach-pottle_TIBDLJ2UQ76Y.jpg?v=1755477058"},{"product_id":"la-riche-directions-dye-antique-mauve","title":"Antique Mauve","description":"\u003cp\u003eAntique Mauve is here to make history. Shimmering like satin, it gives hair the hues of purple and the subtleness of light grey.\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan\u003eFor the most vivid results, we recommend applying to bleached hair with no brassy tones.\u003c\/span\u003e Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39309105561736,"sku":"D-ANTIQ","price":9.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-antique-mauve_TK9573YSNX2K.jpg?v=1755484498"},{"product_id":"la-riche-directions-dye-fluorescent-green","title":"Fluorescent Green","description":"\u003cp\u003eOne of the most intoxicating colours in our collection, Fluorescent Green supercharges any style with an eye-popping luminosity that never goes unnoticed.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003eGlows under blacklight\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39309107986568,"sku":"D-FLUORGREEN","price":17.9,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-fluorescent-green-pottle_TIAOHBGU9KY9.jpg?v=1761601736"},{"product_id":"la-riche-directions-dye-fluorescent-lime","title":"Fluorescent Lime","description":"\u003cp\u003eWe’ve squeezed every drop into creating Fluorescent Lime, so that it’s the perfect ingredient to give hair the extra zest it needs to really make a statement.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003eGlows under blacklight\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39309110247560,"sku":"D-FLUORLIME","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-fluorescent-lime-pottle_TIAONU1E42MI.jpg?v=1762585215"},{"product_id":"la-riche-directions-dye-sunflower","title":"Sunflower","description":"\u003cp\u003eJust like the real thing, our Sunflower hair colour stands out, turns heads and mirrors the sun’s radiant shine, creating a bold golden tone to the hair all-year-round.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39309114572936,"sku":"D-SUNF","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-sunflower-pottle_TIBI5CRG6HSG.jpg?v=1749178088"},{"product_id":"la-riche-directions-dye-deep-purple","title":"Deep Purple","description":"\u003cp\u003eOne of the most in-demand colours, Deep Purple is here to captivate with its intense purple coverage and blue undertones.\u003c\/p\u003e\r\n\u003cp dir=\"ltr\"\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39309117292680,"sku":"D-DEEPP","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-deep-purple-pottle_TI9VV9A6NQ6B.jpg?v=1761601704"},{"product_id":"la-riche-directions-dye-ultra-violet","title":"Ultra Violet","description":"\u003cp\u003eUltra by name, ultra by nature. An intense purple colour with blue undertones made for the bold and the brave.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39309120405640,"sku":"D-ULTRAV","price":16.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-ultra-violet-pottle-old_TL6CJ87EMKM3.jpg?v=1773002026"},{"product_id":"la-riche-directions-dye-pastel-blue","title":"Pastel Blue","description":"\u003cp\u003eThis light shade of blue brings out those wonderful wintry tones that are always on-trend. With its subtle frosty hues, Pastel Blue gives hair a breathtaking glacial shine.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached white hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39309126533256,"sku":"D-PASTELBLUE","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-pastel-blue-pottle_TIARQESSZEL6.jpg?v=1758854130"},{"product_id":"la-riche-directions-dye-rose-red","title":"Rose Red","description":"\u003cp\u003eWith its lustrous vibrancy and deep magenta tones, it’s easy to see why so many people fall in love with Rose Red.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39336804089992,"sku":"D-ROSERED","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-rose-red-pottle_TIBHLJ25QKSN.jpg?v=1766093696"},{"product_id":"la-riche-directions-tint-brush","title":"Tint Brush","description":"\u003cp\u003eColour at home like a pro! Practical and comfortable salon quality design. \u003c\/p\u003e\r\n\u003cp\u003eThis is for one tint brush, a randomly selected colour will be shipped.\u003c\/p\u003e\r\n\u003cp\u003eApproximate measurement:\u003cbr\u003eLength of Brush Including Bristles 19.5cm\u003cbr\u003eWidth of Brush 5.2cm\u003cbr\u003eLength of Bristles 3cm\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":39549382557832,"sku":"D-ACC-TBRUSH","price":4.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-tint-brush-purple_TIBO0COBHRCM.jpg?v=1748428581"},{"product_id":"la-riche-directions-tint-bowl","title":"Tint Bowl","description":"\u003cp\u003eMixing Bowls are perfect for blending and applying your favourite shades. They feature a non-slip rubber base to help them stay steady as you colour.\u003c\/p\u003e\r\n\u003cp\u003eThis is for one tint bowl, a randomly selected colour will be shipped.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":40495238283400,"sku":"D-ACC-TBOWL","price":7.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-tint-bowl_TIBNY6KX09LQ.jpg?v=1748428210"},{"product_id":"la-riche-directions-dye-stormy-grey","title":"Stormy Grey","description":"\u003cp\u003ePowerful, striking and sure to command the room, this metallic dark grey has all the drama and intensity of a stormy sky.\u003c\/p\u003e\r\n\u003cp\u003eFor the most vivid results, we recommend applying to bleached hair with no brassy tones. Image of swatch is a simulation of the colour on a level 10.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e100ml semi-permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003e100% vegan friendly and cruelty-free\u003c\/li\u003e\r\n\u003cli\u003eDirections colours are inter-mixable to create a new shade\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eColours displayed are an indication only, it is important to research colours before selecting. Due to a large number of factors that can affect the final outcome, dye results cannot be guaranteed. Always perform a strand test before proceeding. For more information on how to use this product please \u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eclick here\u003c\/a\u003e.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default","offer_id":40892638167176,"sku":"D-STORMY","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-stormy-grey-pottle_TIBI519OPB1G.jpg?v=1760392625"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/collections\/lariche.jpg?v=1748430477","url":"https:\/\/sinister.co.nz\/collections\/lariche-directions-hair-colour\/semi-permanent-dye.oembed?page=2","provider":"Sinister Boutique","version":"1.0","type":"link"}