{"title":"Directions 6 New Colours - Homepage","description":null,"products":[{"product_id":"la-riche-directions-dye-navy-blue","title":"Directions - Navy Blue","description":"\u003ch2\u003eDirections Navy Blue\u003c\/h2\u003e\r\n\u003cp\u003eDirections Navy Blue is a dark blue semi-permanent hair dye. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.\u003c\/p\u003e\r\n\u003cp\u003e• 100ml Semi-Permanent Hair Dye\u003cbr\u003e• Free from Peroxide, Ammonia, PPD\u003cbr\u003e• Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eColours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003eNew to colouring or just need a refresher? Read our \u003cstrong\u003e\u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eHair Colouring FAQS\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default","offer_id":67697832099976,"sku":"D-NAVY","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-navy-blue-pottle_TUCM9YOY94E3.jpg?v=1792398936"},{"product_id":"la-riche-directions-dye-cherry-red","title":"Directions - Cherry Red","description":"\u003ch2\u003eDirections Cherry Red\u003c\/h2\u003e\r\n\u003cp\u003eDirections Cherry Red is a semi-permanent hair dye with a deep, jewel-toned blend of rich red and purple tones. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.\u003c\/p\u003e\r\n\u003cp\u003e• 100ml Semi-Permanent Hair Dye\u003cbr\u003e• Free from Peroxide, Ammonia, PPD\u003cbr\u003e• Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eColours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003eNew to colouring or just need a refresher? Read our \u003cstrong\u003e\u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eHair Colouring FAQS\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default","offer_id":67697850744968,"sku":"D-CHERRY","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-cherry-red-pottle_TUCM6RB9BLVX.jpg?v=1792398898"},{"product_id":"la-riche-directions-dye-coral-crush","title":"Directions - Coral Crush","description":"\u003ch2\u003eDirections Coral Crush\u003c\/h2\u003e\r\n\u003cp\u003eDirections Coral Crush semi-permanent hair dye is a collision of warm pink and rich orange tones. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.\u003c\/p\u003e\r\n\u003cp\u003e• 100ml Semi-Permanent Hair Dye\u003cbr\u003e• Free from Peroxide, Ammonia, PPD\u003cbr\u003e• Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eColours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003eNew to colouring or just need a refresher? Read our \u003cstrong\u003e\u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eHair Colouring FAQS\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default","offer_id":67699478167688,"sku":"D-CORAL","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-coral-crush-pottle_TUD07EBZ650R.jpg?v=1792439237"},{"product_id":"la-riche-directions-dye-cosmic-purple","title":"Directions - Cosmic Purple","description":"\u003ch2\u003eDirections Cosmic Purple\u003c\/h2\u003e\r\n\u003cp\u003eDirections Cosmic Purple is an intense, electrifying purple semi-permanent hair dye. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.\u003c\/p\u003e\r\n\u003cp\u003e• 100ml Semi-Permanent Hair Dye\u003cbr\u003e• Free from Peroxide, Ammonia, PPD\u003cbr\u003e• Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eColours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003eNew to colouring or just need a refresher? Read our \u003cstrong\u003e\u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eHair Colouring FAQS\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default","offer_id":67699983974536,"sku":"D-COSMIC","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-cosmic-purple-pottle_TUD13FMDEYIQ.jpg?v=1792440865"},{"product_id":"la-riche-directions-dye-honey-quartz","title":"Directions - Honey Quartz","description":"\u003ch2\u003eDirections Honey Quartz\u003c\/h2\u003e\r\n\u003cp\u003eDirections Honey Quartz is a warm blonde semi-permanent hair dye. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.\u003c\/p\u003e\r\n\u003cp\u003e• 100ml Semi-Permanent Hair Dye\u003cbr\u003e• Free from Peroxide, Ammonia, PPD\u003cbr\u003e• Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eColours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003eNew to colouring or just need a refresher? Read our \u003cstrong\u003e\u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eHair Colouring FAQS\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default","offer_id":67700179533960,"sku":"D-HONEY","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-honey-quartz-pottle_TUD4RVAA9PHO.jpg?v=1792451319"},{"product_id":"la-riche-directions-dye-champagne-topaz","title":"Directions - Champagne Topaz","description":"\u003ch2\u003eDirections Champagne Topaz\u003c\/h2\u003e\r\n\u003cp\u003eDirections Champagne Topaz is a blonde semi-permanent hair dye with golden undertones. For the most vivid results, we recommend applying it to pre-lightened, bleached hair. The colour on the pot is a simulation of the shade on a level 10 base.\u003c\/p\u003e\r\n\u003cp\u003e• 100ml Semi-Permanent Hair Dye\u003cbr\u003e• Free from Peroxide, Ammonia, PPD\u003cbr\u003e• Vegan \u0026amp; Cruelty-Free\u003c\/p\u003e\r\n\u003cp\u003e\u003cem\u003eColours displayed are a guide only. Always research colours and perform a strand test before use. Dye results cannot be guaranteed.\u003c\/em\u003e\u003c\/p\u003e\r\n\u003cp\u003eNew to colouring or just need a refresher? Read our \u003cstrong\u003e\u003ca href=\"..\/..\/..\/..\/..\/..\/..\/pages\/hair-colouring\" target=\"_blank\"\u003eHair Colouring FAQS\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Directions","offers":[{"title":"Default","offer_id":67700215906440,"sku":"D-CHAMP","price":17.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0365\/1230\/1192\/files\/la-riche-directions-champagne-topaz-pottle_TUD5E1W0MF8M.jpg?v=1792453013"}],"url":"https:\/\/sinister.co.nz\/collections\/directions-6-new-colours-homepage.oembed","provider":"Sinister Boutique","version":"1.0","type":"link"}